According to Ad Age, PR shops need to step up at Cannes.
“For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Cannes juror Renee Wilson, said.
Am I alone in failing to see a lack of interest in an award show as a negative? It’s certainly an issue for the Cannes organizers who no doubt added the category to draw revenue from a larger field of entrants, and it is almost certainly a problem for big creative-advertising networks that need to justify jaw-dropping outlays on shows like Cannes without proof of its relevance.
But I fail to see how not winning a three-year-old award which PR firms show little interest in pursuing should matter at all to those same PR firms that, for the most part, choose not to enter.
Mullman is not alone in his critique, but he is mostly alone in media circles. Because it’s not just privileged ad geeks who go to Cannes today, it’s reporters and ad bloggers. And why would that crowd cut off its nose to spite its face?