Cabela’s Goes Fishing For Wall Street’s Favor

US stocks dropped in volatile trading today, as a toxic mix of weak economic data and a surprise oil-market intervention competed for investors’ attention with reports of a new Greek austerity plan.

But even a bad day of trading is a PR opportunity for the companies whose shares are traded on the New York exchange. A company like Cabela’s (CAB) from Sydney, Nebraska, for instance.

I think the PR opportunity in this case might have been enhanced had the Cabela’s team worn camouflage and other sportswear for sale in their stores.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.