I Do This For You: Find And Polish The Nuggets In My Inbox

I know it’s a lot to ask, but will you share in the pain that is my inbox with me for a minute?

Here’s a random sample of press releases from this week:

  • Latin Sensation Patty Manterola and Estrella TV Announce New Daytime Talk Show, “Patty”
  • Study: Online videos are trending more offensive, sexual, pervasive
  • Google SSL Search: Why it’s a Big Deal for Your Business
  • MyNorwayTrip.com – Innovation Norway & SAS Marketing Campaign
  • Ipsos Study Shows Radio has Positive Impact at all Stages of Purchase Funnel
  • iOnRoad named honoree at CES Innovations Awards for Software and Mobile Apps
  • Maayan Keret To Sign With Verbmodels
  • NEW WORK: Organic Inc. Collaborates with Black Swan Director
  • Sound Lounge Hires Former Mother Productions Executive Producer

None of these stories made my “important enough to share with you” list, although I did post one of the Organic spots on our Facebook page. Note, I harbor no ill will toward these stories or their promoters, I just don’t think they’re right for AdPulp at this moment. Take the new campaign from Organic (where the agency worked with director Darren Aronovsky)…from a content perspective it is right for AdPulp, but this campaign that will appear on many other ad sites, so there’s no “need” to publish the spots here, as well.

What’s interesting to me in the larger sense is how the PR industry and their clients–often agencies and production houses–view the readership here. “Ipsos Study Shows Radio has Positive Impact at all Stages of Purchase Funnel” says what about you? When I hear the words, “purchase funnel” I run fast for the hills. But maybe that’s just me, and you really do want the story that Ipsos is promoting. Maybe Ipsos knows something about you that I do not.

By the way, Ipsos’ tagline is “Nobody’s unpredictable.” As a tagline for a research firm, it works, but that doesn’t stop me from finding the line offensive.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.