Mitt Romney And Jon Huntsman Provide The LDS Church An Opportunity To Educate

Mormon prophet Joseph Smith was hunted down by a mob and shot to death while imprisoned in an Illinois jail cell. Because he was a heretic.

Today, a less murderous drama continues to play out in communities around the world, and now with two Mormons running for President of The United States, the media is inserting itself into the fray. According to Forbes:

Just about everything Joseph Smith said and did contradicts doctrines of the established Protestant Christian denominations and Catholicism in its Roman and Eastern Orthodox forms. He was, in the parlance of orthodox Christianity, a heretic, and if there’s one thing most Christians can agree on, it’s that the church Smith built has no place in their ranks.

Of course, the Latter Day Saints have a response to this line of thinking. The church is run from Salt Lake City like the prominent and powerful global enterprise that it is. And its leaders have long invested in telling Smith’s story in compelling ways. Interestingly, Brigham Young University in Provo is home to a well known advertising program, and there are many Mormon-owned and run agencies in Salt Lake City serving all sorts of national and local accounts. In fact, I used to work for one.

The church also has its own internal team of communications pros at the ready, and they’ve been busy of late. Let’s take a look:

There you have it, Joseph Smith was no heretic. He was a seeker of truth, say his followers.

One thing I find interesting in all this is a lack of historical perspective and an active disdain for American values. Pilgrims crossed an ocean to go it alone in the new world, in many cases so they could be free to practice their religion. Yet, there’s little to no tolerance for a new religion born on these soils?

Yes, there is an arrogance in the idea that Mormons are Latter Day Saints with a truer understanding of Jesus’ teachings than everyone else. And that arrogance upsets orthodox Christians who are perfectly fine with the interpretations laid down by the apostles and translated by monks. Even so one thing is abundantly clear, Mormons believe in Jesus, and their belief ought to provide plenty of common ground with others who believe.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.