You can't read a media brand by its cover. For instance, Daily Candy looks like an incredibly healthy site. But its owner, NBC Universal, is not pleased with the numbers. So displeased are the suits that they decided to pull the plug on Daily Candy and Television Without Pity. http://youtu.be/uayO9HmfFbI According to Variety, Comcast bought DailyCandy in 2008 for $125 million from investment firm Pilot …
The Scoundrel’s Dilemma: When and How to Evoke Patriotism in Advertising
The great English writer Samuel Johnson once declared that, “Patriotism is the last refuge of the scoundrel.” Johnson’s beef wasn’t with patriotism per se, rather the issue of it being coopted for the purposes self-interest. In the preceding several hundred years since he uttered the phrase, proof of Johnson’s quote is still readily seen in many pockets of society. Politicians often appropriate the love of country …
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Rapper Does Magic Trick, Turns Old Man Pants Into Something Sexier
Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers. The fact that this content-meets-celebrity-endorsement is underscored by a song called "Don't Sell Out," now that I can't explain. "We wanted to blend art, content and commerce to create a video people want to watch, and the Dockers element …
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Whatever Car You Drive, Get Behind Honda’s Effort To Save Drive-In Movie Theaters
An American icon is vanishing. Thankfully, a Japanese car company with the help of RPA in Santa Monica, is doing something about it. Starting at 10 a.m. Pacific time today, Honda will use its Twitter page to conduct an auction hosted by celebrity film critic Leonard Maltin. Proceeds from the auction will benefit Project Drive-In, Honda's community service campaign to help a handful of drive-in movie theaters …
Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart
An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health problem. In other words, it's something for big companies to stay away from. Unless you're Walmart and not afraid. When you're Walmart, you have unrivaled buying power on your side. Thus, you can set the price, but …
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Honda Makes Itself Useful, Launches Perfect Public Service-Like Campaign
Digital disruption is more than an annoying ping in your pocket, and it's not all good. Take the situation facing hundreds of drive-in movie theaters around the nation--if they fail to upgrade their projection equipment to the tune of $75,000 per screen by the end of the year, they will no longer be able to show first-run films. Clearly, this is a problem in need of a solution and I for one, am pleased to see a …
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So Much Better Than A “Like” On Facebook
Eyeglasses purveyor, Warby Parker, did something right. We know this because Marsha, a customer from New Orleans, conveyed her brand love in a box of goodies from the Crescent City. I'll take beignets from Cafe Du Monde over a Facebook "Like" every time. …
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Jarritos Makes Bid To Be Most Interesting Imported Soft Drink In The World
Jarritos is painting the town red. And then some... The Mexican soft drink's new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos' agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on buildings in Hollywood, Silver Lake and Venice Beach, Calif. I'm also a fan of the well done …
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