Patagonia is an amazing company. Their founder is a great climber and outdoorsman, their products are awesome and the brand is one that lives its values on its fleece sleeve. So, it's not all that surprising that the company is now asking its customers to buy only what they need, repair what breaks and recycle what can't can't be repaired. In the 18th century Lancashire's cotton mills and the budding …
Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know
John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company's Luxury Manifesto with thought leaders in the segment. Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding “true to their core values.” In this video, Nancy …
You Want ROI? Tap The Fast Growing Disdain For All Things Big.
Worthington National Bank in Fort Worth gained $10 million in new deposits after running billboards urging consumers to "Just Say No to Bailout Banks." [via The New York Times] …
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Brands That Do Good Do Well
Ann M. Mack is the director of trendspotting at JWT. Here's what she's spotting: Today, thanks to the ubiquity of online technology and a new global-mindedness, people are thinking less about "me" and more about what "we" can do to address the challenges of modern society. This collective consciousness denotes a mind-set that's particular not to an entire society or nation, but rather to a group of global citizens …
Let Me Check My List
I like to see well executed examples of lifestyle marketing and that's what precisely what a boutique hotel company needs to deliver--their properties' unique lifestyle in droves. That's what guest are paying for, that not so little something extra. Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a lifestyle section known as The List. The List showcases places to go and things to …
Disney Pumps Up Its High Dollar Offerings
Disney says that sales of its home and lifestyle products will total about $85 million in the next 12 months, making up one percent of the consumer unit’s revenue. Within five years, the company projects the category will deliver $500 million in sales a year. It is an ambitious plan for a company whose idea of fashion for decades was to attach plastic mouse ears to a beanie. [via The New York Times] …
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Same Idea, Different Word
Online, it's all about community. Building community, embracing community, listening to the community. According to USA TODAY, offline marketing is more about "the neighborhood." Many Starbucks stores now boast that they have the best espresso "in the neighborhood." Applebee's has a new slogan: "It's a whole new neighborhood." Wal-Mart's smaller-scale suburban stores call themselves Wal-Mart Neighborhood Markets. …
This Surf Report Brought To You by Quicksilver/Roxy
The 30-second spot might be out of vogue at the moment, but that's not a concern when you work on a brand that's deep into lifestyle marketing. When you're on a brand like that, you can make an entire film. Without leaving the ad biz for Hollywood. Fresh Creation points to one such film from Roxy, Quicksilver's womens line of surf gear. Steve Hall at Adrants says, "who doesn't like to watch girls in bikinis surf, …
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