This Surf Report Brought To You by Quicksilver/Roxy

The 30-second spot might be out of vogue at the moment, but that’s not a concern when you work on a brand that’s deep into lifestyle marketing. When you’re on a brand like that, you can make an entire film. Without leaving the ad biz for Hollywood.
Fresh Creation points to one such film from Roxy, Quicksilver’s womens line of surf gear.

Steve Hall at Adrants says, “who doesn’t like to watch girls in bikinis surf, pose and frolic on the beach?”
Roxy’s YouTube Channel also offers several other content nuggets, including an interview with surfer/musician Ry Cuming and coverage of The Happening at Bondi Beach in Sydney.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.