Let Me Check My List

I like to see well executed examples of lifestyle marketing and that’s what precisely what a boutique hotel company needs to deliver–their properties’ unique lifestyle in droves. That’s what guest are paying for, that not so little something extra.
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Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a lifestyle section known as The List.
The List showcases places to go and things to do–with content provided by UrbanDaddy and Morgans’ roster of in-the-know concierges. And it is fully integrated with the booking process, offering guests the utility they need.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.