Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know

John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company’s Luxury Manifesto with thought leaders in the segment.

Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding “true to their core values.”

In this video, Nancy Novogrod, editor-in-chief of Travel + Leisure Magazine, explains how a hotel’s design helps travelers to “transcend the everyday.”

In this episode, Steve Sadove, Chairman and CEO of Saks Fifth Avenue, discusses the key elements of good service in the luxury world.

Partnering with Quinn & Co., a NYC-based public relations firm, D S Simon Productions, an integrated video production studio, produced nine celebrity video conversations for the Waldorf Astoria Facebook page and website.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.