You Want ROI? Tap The Fast Growing Disdain For All Things Big.

Worthington_Nat.jpg
Worthington National Bank in Fort Worth gained $10 million in new deposits after running billboards urging consumers to “Just Say No to Bailout Banks.”
[via The New York Times]

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.