What are you hungry for? Depending on where you live, a driver will bring it to you? In 2018, Frost and Sullivan estimated the food delivery service industry generated $82 billion in gross revenue and predicted that this number will more than double by 2025. So, $164 billion in four years. Several players are competing for restauranteurs' attention and end-user preference. Uber Eats is currently the …
Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag
Are you hungry for some ad snacks? You've come to the right place. Animation Is Having A Moment Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled offering – its first foray into canned beverages. Four new wines in smaller serve aluminum bottles are now available across Washington, Oregon, New York, New Jersey, and …
Continue Reading about Washington Wine In Crushable Cans, Plus Peanuts In A Paper Bag →
In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets
"When cows fart and burp and splatter, well it ain't no laughing matter—they're releasing methane every time they do." https://youtu.be/zNI8zVmHCng Wow, what an opening line to a song. The fact that it's a song for BK makes it even weirder. Cows are the source of their hamburgers, so portraying them as disgusting polluters in a unique twist, to say the least. Why would BK do this? At the end of the video, …
Continue Reading about In A Small Step Toward Sustainability, BK Changes A Few of Its Cows’ Diets →
Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is
Major League Baseball's shortened season, with no fans in the stands, begins this week. But, not in Canada. https://youtu.be/1HMfyR-hcnw Nevertheless, the game must go on. https://youtu.be/Tzfz81sowEE And the beers must be served. https://youtu.be/7-8MjrjVLCA With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to …
Continue Reading about Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is →
Chicken Licken Had Me At the Name, But Its Commercials Are Terrific Too
Chicken Licken is a quick-serve restaurant in South Africa. I bring them to your attention today because their commercials are the kind of commercials I'd like to see more of. https://youtu.be/tjly7EsmUYY Joe Public United in Bryanston is responsible for the funny, offbeat work. It's not every brand that is ready to poke fun at our responses to the COVID-19 pandemic, but Chicken Licken is an irreverent brand …
Continue Reading about Chicken Licken Had Me At the Name, But Its Commercials Are Terrific Too →
This Commercial Features the Voice and Music of Nina Simone
Vous etes seuls, mais je désire etre avec vous. Before we consider how Nina Simone's song is used in a commercial, let's consider the song. https://youtu.be/_YYEeOf9mDs The song is from Simone's 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time. You are alone, but I want to be with you. Intermarché Lifts Shopper's Spirits with Song For the past two …
Continue Reading about This Commercial Features the Voice and Music of Nina Simone →
As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round
Did Someone Say "FREE BEER"? Someone did. The next round of Bud Light's is on the brewery. The only question is when. Open for Takeout, a new promo from Bud Light, is asking beer drinkers to order takeout from a favorite restaurant or bar, upload the receipt to a web portal, and get $10 toward their next round of Bud Lights. https://youtu.be/C6XAt2_1hYs Joe Lennon, Senior Director of Bud Light, shared, …
Continue Reading about As A Way To Say “Thanks,” Bud Light Wants To Buy Everyone A Round →
Ad Chatter: A New “Water Cooler” Discussion About Advertising
Yo, whassup? Have you seen Budweiser UK's new remix of the famous "Whassup?" spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots—one from Coors Light and the other from Etsy.com. https://youtu.be/J1uu8u_9q8Q Earlier this week, I wrote about how this is Etsy's moment, and I asked: What will you find …
Continue Reading about Ad Chatter: A New “Water Cooler” Discussion About Advertising →
