Vous etes seuls, mais je désire etre avec vous.
Before we consider how Nina Simone’s song is used in a commercial, let’s consider the song.
The song is from Simone’s 1982 album, Fodder on My Wings, and it expresses the perfect sentiment for this pandemic-ridden time.
You are alone, but I want to be with you.
Intermarché Lifts Shopper’s Spirits with Song
For the past two months, French grocery chain Intermarché has been working harder than ever to make sure everyone has what they need. As France beings to ease restrictions, Intermarché wants to send a message of hope and promise, celebrating the emotion of finally being able to (safely) reunite with friends and family.
The supermarket chain worked with its ad agency, Romance, on the new commercial, which anticipates the end of self-enforced enclose.
Filmed during the lockdown and directed remotely by Katia Lewkowicz with the help of FaceTime, the spot creates interest by showing a series of doors—doors that have not been open to guests in months.
It’s a simple approach, but when combined with the powerful music track, it becomes a moving piece because we can all relate to what’s on the other side of that unopened door.
The world we once knew is on the other side.
There’s Also Food on the Other Side
When you take a look at the brand’s Instagram, it’s 100 percent appetite appeal.
On top of feeding people, Intermarché has played a helpful role during COVID-19 by selling products at cost. For example, the retailer is making 90 million surgical masks available to customers at cost, right now.
