The answer to the advertising riddle is buried deep inside the product or service. This is not an original idea. Advertising legend, Leo Burnett, for one, was a big believer in this method. But what does it mean to look inside the product? Let's say you make tequila in the highlands of Jalisco. In this case, we have the most literal translation possible. With tequila, you can literally look inside the …
Meat Sheets Go Meta
Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under the mess — Steak-umm (@steak_umm) April 20, …
Ramen Hero Brings Fun Back To Advertising, And Their Timing Is Impeccable
Ramen Hero delivers real "Honkaku" ramen to your American doorstep. What is Honkaku? According to Ramen Hero: To start, Honkaku is most commonly translated as “authentic,” and you might also see translations like “fundamental,” “genuine,” or “original.” But while those are all essentially accurate definitions, they don’t really capture the spirit of the Honkaku, and that spirit is essential. Honkaku isn’t just a …
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A Better Idea: A Series of Homemade Frito Pie Recipes by Non-Celebrity Chefs
For way too many individuals and some brands, COVID-19 has turned into The Self-Righteous Olympics. For instance, Frito-Lay's internal creative team let go of this commercial fart. https://youtu.be/aqOvJ_9YVa4 The spot starts by saying, "Things are hard right now. The world doesn't need brands to tell us how to think or feel." If this were true, Frito-Lay wouldn't be saying it in a commercial. The spot then …
Anheuser-Busch Makes Emergency Response to COVID-19 Pandemic
Bud Light wants to help America's bars and restaurants survive. To help consumers locate bars and restaurants across the country that are #OpenForTakeout, the brewer is launching a new resource at BudLight.com/OpenForTakeout. Bar and restaurant owners and operators can sign up now and be listed soon. I don't know what percentage of the brand's sales are on-premise, but I am sure it's high. Marketers are …
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An Upside for Some: Food Preparation, Meal and Grocery Delivery Businesses All Soaring
Let's look at the winners. There are always winners. No matter what. Blue Apron's Stock Is On Fire Right now, Blue Apron is a winner. https://youtu.be/44lJsa9FEGY Shares of Blue Apron jumped over 100 percent Monday afternoon after seven counties in the Bay Area announced shelter-in-place orders. Its stock jumped another 70 percent on Tuesday amid several extremely volatile trading hours as these orders took …
Snarky Wendy Gets Egg McMuffined
Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun. Case in point, Wendy's social media team decided to support its own product launches (Wendy's has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken Croissant to its menu) by attacking McDonald's most popular …
That’s Creamy: noosa Yoghurt is Full On Tasty
Appetite appeal. It matters a great deal when marketing food. Also, did you know that approximately 45% of consumers picked breakfast as the time of day they usually consume regular yogurt products? In North America, consumers also prefer to have regular yogurt at lunch, and as an afternoon, a late morning, and a late-night snack. https://youtu.be/gh53-wOdYPQ As the fastest growing brand in the yoghurt …
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