Bud Light wants to help America’s bars and restaurants survive. To help consumers locate bars and restaurants across the country that are #OpenForTakeout, the brewer is launching a new resource at BudLight.com/OpenForTakeout.
Bar and restaurant owners and operators can sign up now and be listed soon.
I don’t know what percentage of the brand’s sales are on-premise, but I am sure it’s high. Marketers are concerned about tone today and about drafting off of a global pandemic. It’s a sensitive time, but this generous move makes sense.
People can debate whether or not it’s genuine or opportunistic. My belief is there’s no time or need for such debates. Whoever steps up to help right now is doing the right thing.
Bud Light will be diverting some of its media dollars to drive awareness of this new resource and make it easier for people to support local businesses and their employees during these uncertain times.
All of Anheuser-Busch Is Steppin’ Up
Anheuser-Busch, the country’s largest sponsor of live sports and entertainment, today announced that it will redirect sports and entertainment investments to its non-profit partners to respond to the COVID-19 public health crisis.
As part of a $5 million donation to the American Red Cross, Anheuser-Busch alongside its sports partners will identify available arenas and stadiums to be used for temporary blood drive centers. The company’s tour centers in Merrimack, NH, and St. Louis, MO, will also be made available to the Red Cross.
As part of the donation, Anheuser-Busch will also donate media air time to the Red Cross in support of their public service announcements. To learn more about how to attend a blood drive, visit RedCross.org.
The United States is currently experiencing an unprecedented number of blood drive cancellations. About 7,000 Red Cross blood drives have been canceled across the country due to COVID-19 concerns, resulting in some 220,000 fewer blood donations,” said Gail McGovern, President & CEO, American Red Cross.
“COVID-19 has changed how we all live our lives, but it hasn’t changed Anheuser-Busch’s priorities and our commitments as an employer, a business partner, and a corporate citizen,” said Michel Doukeris, CEO, Anheuser-Busch US.
“We invite other companies to use their unique capabilities to join us in this effort, in whatever way they can, so that together we can make a difference,” Doukeris added.