Ramen Hero delivers real “Honkaku” ramen to your American doorstep. What is Honkaku? According to Ramen Hero:
To start, Honkaku is most commonly translated as “authentic,” and you might also see translations like “fundamental,” “genuine,” or “original.”
But while those are all essentially accurate definitions, they don’t really capture the spirit of the Honkaku, and that spirit is essential. Honkaku isn’t just a word, it’s an ethos, a way of living and working that carries a commitment to always doing your very best without compromises or shortcuts.
…Prince played 27 instruments on his debut album, For You, so he could ensure every note sounded perfect. That’s Honkaku.
A company that cares also cares about what and how it communicates its value to the marketplace. In other words, their new ad campaign does not suck. It slurps.
People love ramen. In 2016, these words appeared in The Guardian: “Ramen, despite its reputation as a cheap fast food, is a complex pillar of modern Japanese society, one loaded with political, cultural and culinary importance that stretches far beyond the circumference of the bowl.”
Ramen shops have appeared on the scene and in strip malls in many American cities. In Austin, it’s routine to stand in line for 20 minutes before placing your order. People love ramen.
What Real Ramen Looks Like
Ramen Hero delivers the real ramen experience to your door, wherever your door is located.
Created by the San Francisco based Iyashi brand studio, the ad is part of a newly unveiled brand relaunch for Ramen Hero aimed at highlighting Japan and America’s rich history of creatively blending cultures, particularly when it comes to food. Hence the payoff, “Made in America. The Japanese Way.”