A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that has the same sound as another word but is spelled differently and has a different meaning. Chili's is …
McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works)
These outdoor ads are great. For one, they're legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There's no logo to make bigger. By taking an intelligent minimalist approach, there's room in the campaign for the customer to "do the math." Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the creative features …
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It’s Unquestionably Good; There’s No Bud Light In It
Spiked seltzer is a billion-dollar industry. Sales of hard seltzer surged by nearly 200% in 2019 compared to the previous year, according to Nielsen. White Claw is the industry leader, commanding 58% of spiked seltzer sales. Now, Bud Light is making its move. https://youtu.be/m2PCmNIRRyU To support this product launch, Bud Light located the hamlet of Seltzer, Pennsylvania on the map and decided to base the …
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There Are No New Ideas. There’s An Abundance of New Ideas.
When someone utters the words, "there are no new ideas," he's either advocating for execution (where the magic happens), for the value of mashups and derivatives, or he has no imagination at all because new ideas sprout like fields of wildflowers in the minds of creative people with advertising problems to solve. But what about the time-fractured people on the receiving end of today's onslaught of ads? Haven't …
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The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang’s
Restaurant advertising is often created with the intent to create appetite appeal. To achieve this, the quality of photography and videography is critical. This new ad campaign from P.F. Chang’s, care of The Richard Group, uses powerful visual storytelling to take viewers on an epicurean adventure that is meant to entice the senses while revealing the soul and the roots of the food. Directed by Lucky 21’s Jeff …
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Ding Dong. Where’s Your Candy Converter?
Reese's is not sorry. The Hershey's brand is not sorry that its candy is superior. Now that Halloween is here, Reese's is not sorry if you choose to be an anti-social candy hoarder, instead of a good neighbor. https://youtu.be/m2OLV1IBFSI In Related News Ad Age reports that Hershey Co. last year put brand PR within its marketing department, reporting to Jill Baskin, chief marketing officer. The group had …
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Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube?
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation's largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers on YouTube. SUBWAY Restaurants is on TV every day, but the …
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The Glenlivet Introduces Scotch-Infused Edibles at London Cocktail Week
Edibles. They're not just for stoners anymore. Thanks to this new product innovation from The Glenlivet, whisky drinkers are now able to nibble their way toward a more blissful state. https://youtu.be/fQHC9FrDUuI Described as a first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the “perfect flavour-explosion” experience. Miriam Eceolaza, director of …
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