Rum is an intoxicant that makes people happy, at least for awhile. If you were given the opportunity to promote the product, how would you capture the spirit of the spirit? If you're like BBDO, you would get people moving to the beat. You would start and party, and keep a party going. https://youtu.be/uUz7cI_okF8 "If it's a floor, it's a dance floor." That's a great line because it takes something we …
Fast Food Hamburgers Are Not On The Advertising Menu
The following two commercials are not the same. The products are similar, but let's see how the two fast feeders differentiate on brand. https://youtu.be/ymDaHr-ex8E https://youtu.be/PjxRUEA0Tdo Both commercials lack appetite appeal, which not so long ago was the cost of entry for a fast food commercial. Today, it's about which lifestyle is more appealing—Wendy's ennui or Burger King's emotive cry. "Feel …
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Trouble in McParadise, McDonald’s No Longer Lovin’ It
On Tuesday, 25 women in 20 cities filed sexual harassment complaints against McDonald’s with the US Equal Employment Opportunity Commission. Female McDonald’s employees have filed more than 50 sexual harassment lawsuits in the last three years. In the latest round of complaints, workers as young as 16 are accusing supervisors of serious misconduct, including attempted rape, indecent exposure, groping, and …
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San Antonio Not As Important to Texas Lawmakers As Georgia Chicken Chain
What do far-right Republicans who control the agenda in Texas do all day? Do they act like they're running the 11th largest economy in the world? Not exactly. Eat Mor Chickin, But Not At #SAT In March, the San Antonio City Council voted 6 to 4 with one abstention to deny a Chick-fil-A a concession at the city’s airport after members voiced concern about the chain's record on LGBTQ …
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Burger King and McDonald’s Go Off Script to Create New Value
Do you know what I love about brands that focus on providing utility and/or entertainment to their customers? I love that they are directly answering the age-old question that every customer has, "What's in it for me?" I Pledge Allegiance to McDonald's Lost your passport or cellphone abroad? Just stroll through the doors of one of any of the 194 McDonald’s in Austria, and staff members will provide a 24/7 …
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CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic
Where's Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people - CLIF Bar is on a mission to do one thing and one thing only - make it good. This new long-form commercial is good. CLIF Bar is meeting its stated objectives. "We're sorry if …
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Meatless Monday Is Now Meatless Every Day c/o BYND
Is there anything more American than the hamburger? How about starting a company that makes hamburgers from plants, and taking the company public and the food industry by storm? Beyond Meat Inc., the company created by vegan Ethan Brown in 2009, raised nearly a quarter of a billion dollars to grow its line of plant-based meats, with shares rocketing in their public debut earlier this month. Proceeds of the …
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Be the Star of Your Own Story with Coca-Cola and Marvel Cinematic Universe
Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing to do whatever it takes (to see a movie with her friends). She misses the bus, …
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