Discovery Channel's annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto's CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea in the wild—Oberto Shark Bait. The protein-enriched results speak for …
The Results Are In. Video Wins Again.
DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it's imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a strategic partner for this and I recommend Funnelbox in Oregon …
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Spotlight on NW Creative: Dare Digital for Destination B.C.
British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features the incredibly diverse topography of Canada's westernmost …
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Does Your Facebook Group Encourage And Support Real Life Interactions?
The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group of students, who, despite their challenging youth in Southside Chicago, …
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Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One)
"To feel, to really feel, is a rare thing these days." Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn't for that kind of rat racer. It's for the soulful surfer who bravely paddles into the unknown in order to feel something bigger and more powerful than herself. …
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BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity
David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. http://youtu.be/jEcGpXCz9ps Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. …
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New Campaign for USA Swimming Is Advertising Gold
Colle+McVoy's new work for USA Swimming, the national governing body for the sport of swimming, is meant to inspire more kids to take up the sport and make it easier for parents to find clubs, pools and lessons. To do that, the agency needed to make swimming cool. I'd say they won that race on the strength of high-def camera work, the music bed and copy that connects. "Basketball. Softball. Cannonball. Which …
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Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good
A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let's look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to direct Scarlett Johansson and Matthew McConaughey …
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