The platform that creates the stickiest bonds between users wins. Facebook wants to win.
Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group of students, who, despite their challenging youth in Southside Chicago, were able to come together to create incredible music and support each others’ careers.
I like the video, but I love what’s on display here even more. What’s on display is the need for real life community. Facebook understands that its role is to support these real communities with the best possible online sharing functions. It’s a humble statement from the company, and the right statement to make.