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Advertising News and Know-How
Fade in. The writer's room is oddly clean, bright, and empty. There's a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story's fire. In a city and in an industry that manufactures dreams, you'd think that writers would rule. Writers, despite all their magical powers to make things, do not rule. The studios …
Continue Reading about Entertainment Writers Do Battle with Savages in Suits →
Taylor Swift's new pro-Pride release, "You Need To Calm Down," has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. Sometimes, it takes a pop star. https://youtu.be/Dkk9gvTmCXY The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, Karamu …
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As President Trump's power and popularity continue to sink to historic depths, the religious right is making its move. States across the Bible Belt are now moving in concert to severely restrict or eliminate abortion. Several states have already passed new bans or restrictions this year, including Georgia and Mississippi bans on abortions after six weeks. Alabama passed a ban on almost all abortions. It's the …
Continue Reading about Georgia On the Production Community’s Mind →
Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since it premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights. To promote the show in these late night time …
Continue Reading about Animated Cult Classic Gets A Boost from New Sixty-Second Remix →
Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap & Out of Control (1997), The Fog of War (2003), and The Thin Blue Line (1988). He also directs commercials. In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client's fresh food is prepared before one's eyes (not in a factory far away). Pride in one's work …
Continue Reading about Errol Morris Documents Chipotle’s Freshness, For Real →
Fashion advertising is an area in need of innovation. The outfits change with the seasons but the advertising is well past its due date. Therefore, this new short film directed by Grant Greenberg and produced by Derby for V Magazine and eyewear maker Oliver Peoples is one to watch. New York’s Sims Municipal Recycling Center in Sunset Park, Brooklyn serves as the improbable backdrop for Heatwave, wherein a dozen …
Continue Reading about V Magazine and Oliver Peoples Make Recycling Sexy →
In 2014, Alfonso Cuarón became the first Mexican filmmaker to win the Oscar for Best Director, when his work on ambitious sci-fi drama Gravity was recognized by the Academy. Since he went home with that trophy, his fellow countryman Alejandro G. Iñárritu has won twice, for Birdman and The Revenant. Then, Guillermo del Toro won an Oscar last year for The Shape of Water. All told, the …
Continue Reading about Los Directores Mexicanos Rule the Roost →
Women today are challenging gender norms and tackling taboo topics, but there’s one taboo topic that remains unaddressed: money. According to research, Millennial women feel more comfortable talking about sex than money. Visa wants to change that. This week, Visa is launching phase two of its popular social and digital series ‘Money is Changing’ with the help of its agency partner, Decoded …
Continue Reading about Our Relationship To Money Is Changing, Visa Wants To Talk About It →
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