Adpulp
Advertising News and Know-How
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. Whether it's a content marketing disciple …
Continue Reading about I’ll Take ‘Creative Wizardry’ for $800, Alex →
Writing and design—these are the core skills that propel the communications industry forward. Without excellence in writing and design, we would have no great books, films, or architecture, and our advertising would be a complete waste of time and money. Thankfully, there's a universe of talented writers and designers and many are willing to work in corporate communications. In May, One Club put together a video …
Continue Reading about What Is Great Writing, And Where Do Great Design Ideas Come From? →
In 2020 and 2021, agencies will shed 52,000 jobs, according to Jay Pattisall, an analyst with Forrester. Half the jobs will not return, he predicts. Forrester also predicts that advertising spending in the United States would decline by 25 percent this year and would not recover until 2023. Is this a solid read? No one has a crystal ball, just loads of data, and anecdotal evidence. As teams shrink in size, the …
Continue Reading about The Hard Reset Begets The Big Shrinkage →
These outdoor ads are great. For one, they're legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There's no logo to make bigger. By taking an intelligent minimalist approach, there's room in the campaign for the customer to "do the math." Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the creative features …
Continue Reading about McDonald’s/UK Stacks Nouns In Sandwich Formation (And It Works) →
Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea. This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the Christmas tree. On the back of each ornament is a story about the featured animal and a …
Continue Reading about These New Holiday Ornaments from Colle McVoy Are Not Like Other Ornaments →
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation's largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers on YouTube. SUBWAY Restaurants is on TV every day, but the …
Continue Reading about Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? →
Students need a break today, and not at McDonald's. The financial burdens that come with tuition, textbooks, room and board, laptops and mobile phones, clothes, etc. can be overwhelming. Plus, there's all the coursework, reading, writing, and attending class to do, on top of family and work obligations. Making sure you have all the software you need is yet another pressure. For those studying design or entering a …
Continue Reading about Learning To Use the Software You Need on the Job Is High-Value Education →
Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, Chairman of the Design Museum said, “The purpose of the …
Continue Reading about Leo Burnett/London Helps To Elevate Role of Design in Society →
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