Colle McVoy is a masterful designer of holiday cards. Every year the Minneapolis agency sends me something new and every year I marvel at the idea and the elegant execution of the idea.
This year a small package arrived. Inside the package, I found four beautiful holiday-themed coasters that also act as ornaments for the Christmas tree.
On the back of each ornament is a story about the featured animal and a QR Code. When scanned, the code takes you to an Augmented Reality experience on your phone where the static designs expand into an animated sequence set to holiday music.
This video gives a good idea of what happens when looking at the ornaments via the AR app on your phone.
Colle McVoy contributed to World Wildlife Fund as part of this year’s holiday treat for friends of the agency. WWF is the world’s largest conservation organization with over five million supporters worldwide, working in more than 100 countries, and supporting 1,300 conservation and environmental projects.
WWF’s giant panda logo originated from a panda named Chi Chi that had been transferred from Beijing Zoo to London Zoo in 1958, three years before WWF became established.
PREVIOUSLY ON ADPULP: Colle McVoy Is The Thoughtful Agency and Colle McVoy Takes “Minnesota Nice” To Another Level
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