Colle+McVoy’s new work for USA Swimming, the national governing body for the sport of swimming, is meant to inspire more kids to take up the sport and make it easier for parents to find clubs, pools and lessons. To do that, the agency needed to make swimming cool. I’d say they won that race on […]
Cadillac chose to feature an arrogant white man with questionable values to promote its new electric vehicle. Thankfully, Ford made a much wiser decision. It’s 2014 Ford C-MAX is introduced in the following video by Pashon Murray, founder of Detroit Dirt, a sustainability consultancy and advocacy group in Detroit. “We’re crazy entrepreneurs trying to make […]
Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera. Post by AdPulp. This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take […]
American exceptionalism is a strange concept to build a car commercial on. Even for Detroit. It makes me think the Koch brothers are financing this new Cadillac ELR campaign, covertly of course. How else to account for the brazenness of the socio-political speech? Cadillac and its agency, Rogue (a group culled from three IPG agencies—Hill […]
I like Barkley. The Kansas City agency is one of the best in the nation. Sadly, I can’t support the agency’s current work for DQ. “At Dairy Queen, we don’t make fast food. This is fan food,” the commercials announce. Boom! Wink! Fan food? What is that? Is that the stuff commonly called food that […]
According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com.
Hey man, don’t let your routine get you down. Sure the pressures of work threaten to destroy your good mood and there’s not enough money to send the kids to college, plus your football team is an embarrassment. But seriously none of that matters when you drive a new Jeep Cherokee into the mountains where […]
“Allison” breaks expectations. She’s the reason Pizza Hut made their new three-cheese stuffed crust pizza. “Allison” is also a made up persona with which pizza lovers are likely to identify. Not only does she wear funky-librarian glasses, she has a pretty substantial back tattoo of a Pegasus. Hello 20-something hipsters with a beer buzz. That […]