Today is a new day in Nike history. Take a look at the trailer: And the reveal: Life's a sport, make it count," says Nike. If there wasn't quite enough product in that reveal for you, watch this spot: Now we see! The Beaverton-based sportswear company wants us to wear their branded computers around our wrist all day -- not just when working out -- to constantly remind us to be active and to …
Rackets So Good They Ought To Be Illegal
Seattle's Wexley School for Girls is defending its client Wilson in a court of law public opinion. "These rackets are destroying young lives." Hilarious. …
Continue Reading about Rackets So Good They Ought To Be Illegal →
The Egg McMuffin of Copy Techniques
Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like "Where's the beef?" or "Plop plop fizz fizz oh what a relief it is." Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact. It seems Arnold Worldwide is aiming for (but not quite reaching) this kind of thing with "The Egg …
Continue Reading about The Egg McMuffin of Copy Techniques →
Get Rid of Cable
Don't wake up in a roadside ditch. Don't have a grandson with a dog collar. Stop taking in stray animals. These news Directv spots sure have a lot of directives for us to follow. But it's this directive the company hopes will come through loud and clear: Get rid of cable. I like this campaign a lot, probably because it's a campaign that relies on narrative to sell. And in a clever ways it …
So Happy To Be Making Millions of Dollars Together
Goodby Silverstein & Partners is borrowing more than a little equity in this new spot for the National Basketball Association. The Bobblehead-inspired spot uses actual footage from The Turtles’ 1967 appearance on the Ed Sullivan Show. From an ad guy's POV, Goodby's new spot is sort of cool. But is it cool enough to help people care about the NBA again? Here's the original: …
Continue Reading about So Happy To Be Making Millions of Dollars Together →
McDonald’s Is Now Farmer Endorsed
According to Ad Age, McDonald's will launch a campaign featuring four of its U.S. beef and produce suppliers in the new year. "We thought putting a face on the quality of the food story would be a unique way to approach this," said U.S. Chief Marketing Officer Neil Golden. "We acknowledge that there are questions about where our food comes from. I believe we've got an opportunity to accentuate that part of our …
Appealing To Knife Enthusiasts Is A Real Knife Fight
KA-BAR, whose famed Fighting Utility Knife was carried by the US Marine Corps in WWII, has released its first ad campaign in the company’s 125 year-old history. Directed by Joshua Frankel through Charleston-based Rawle Murdy the three-spot campaign features testimonials brought to life in the form of animated tattoos. KA-BAR approached Rawle Murdy to expand the brand beyond its core military base …
Continue Reading about Appealing To Knife Enthusiasts Is A Real Knife Fight →
Need Better Beer Advertising? Will Ferrell Provides
Will Ferrell is in touch with the red-blooded American man in a way few "Hollywood phonies" are. That's why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind. According to Adweek, "Will Ferrell approached Old Milwaukee about creating ads because he's a big fan of the brand." I question if that's the way this deal went down, but no doubt it's a sweet deal for Old Milwaukee. …
Continue Reading about Need Better Beer Advertising? Will Ferrell Provides →