The Sky Is Falling. Grab Your Wallet.

Restore Our Future, a super PAC supporting Republican presidential nominee Mitt Romney, unleashed a new $17.7 million television ad buy Tuesday that will pay for commercials to run in 10 battleground state markets.

This is President Obama’s economy? No. Presidents have a lot of power, but they are not omnipotent and they do not “create jobs” (outside of the Executive Branch), much to the chagrin of pundits and the out-of-work.

In other economic news from an alternate universe, one of the richest companies on earth unveiled more merchandise for its fanboys to covet. It does look seductive…

Interestingly, the new 13-inch MacBook Pro with Retina display is “for the pro in all of us.”

It’s amazing to me how different this product-driven appeal is to the political narrative above. One story line is all doom and gloom, the other is about using advanced technology to do advance one’s mission in life. Want to make a film, or produce an album? Do it! Want to write a blog or a novel? Do it! Want to create the presentation that wins you a million dollar account? Do it!

This isn’t Obama’s economy, or Bush’s economy. It’s the American economy, where many are rewarded and some are not. What we do to help the have-nots has been a dominant theme of this election cycle, and that is good news. An advanced civilization cares about all of its citizens.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.