This is a cardinal rule: DO NOT DEVELOP AN AGENCY STYLE. This is a cardinal rule because look and feel, a.k.a. style, belongs to the brand, not to the agency. Somewhere along the way, Wieden + Kennedy, one of the world's few great big agencies, forgot about the cardinal rule. How do I know this? It's evident in their work. Take, for instance, this new spot for new client Facebook. This spot has been …
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