BBDO Toronto and Wrigley Canada are back with more baffling Skittles commercials. Todd Wasserman of Mashable says the brand "long ago stopped talking about product attributes and instead has released one increasingly bizarre avant garde/Dada 30-second skit after another." Which is refreshing. Wasserman also calls the device in the spots "faux interactive." But is it? If you put your finger on the …
Fanta Is Totally Serious About Being “Less Serious”
Fanta is one of the most important brands in the Coca-Cola stable, along with Sprite, Diet Coke and Coke. With more than $12 billion in retail sales, Fanta, is the second-largest sparkling beverage brand for the company outside of the U.S. surpassing 2 billion unit cases worldwide. To further grow the brand, Fanta is taking its "More Fanta, Less Serious" multicultural campaign to the global stage. The new campaign …
Continue Reading about Fanta Is Totally Serious About Being “Less Serious” →
Sex On A Bun, “That’s Just The Way It Is”
Carl’s Jr./Hardee’s are the first fast-food chains in the U.S. to offer turkey burgers on a national basis. To celebrate this fact, CKE Restaurants' new agency of record, David&Goliath, bring us Miss Turkey in a bikini. The brand's Charbroiled Turkey Burger was developed with Men’s Heath and weighs in under 500 calories. Previously on AdPulp: Burger Replaces Apple As Object of Original Sin and Internet …
Continue Reading about Sex On A Bun, “That’s Just The Way It Is” →
Land Of 10,000 Things To Do
Colle+McVoy's new work for Explore Minnesota Tourism, the state’s tourism promotion office, features cameo appearances by Twins baseball player Joe Mauer, Minneapolis indie band Solid Gold and other Minnesotans as they sing about all there is to see and do in the state. Thinking back on it, I've done many fun things in Minnesota. My grandpa and I used to take week-long fishing trips there; I've seen Jerry …
These Recording Artists Are All In
Sid Lee and adidas are releasing new pop culture-flavored spots to support their global "all in" campaign. I get it. Rockers and rappers sport adidas. Okay, but I prefer this new collage spot: There's also a longer-running version of this spot. Previously on AdPulp: Life Is The Sport, Says Adidas, Who Is All In …
Welcome To The “You, Your Awesome Body, and You” Show
I've never heard of Muscle Milk before, but these new commercials from Pereira & O’Dell provide an amusing introduction. Muscle Milk is the leading product from the CytoSport family that promotes efficient fat burning, lean muscle growth and quick recovery from exercise. In other words, it's the kind of product weight-conscious people purchase at GNC. …
Continue Reading about Welcome To The “You, Your Awesome Body, and You” Show →
Apple, Your Supreme Arrogance Is Showing
This new campaign for Apple's iPhone 4 does a good job showcasing the utility inherent in the product, but I do not like the copy, the casting or the direction at all. "If you don't have an iPhone, well, you don't have an iPhone." That's hardly a friendly invite into the cult of Mac. …
Continue Reading about Apple, Your Supreme Arrogance Is Showing →
A Vineyard? Yes, A Vineyard.
I don't like this commercial. Talk to Chuck? No thanks. Chuck may be approachable, he may even be practical, but he's a dream destroyer. And someone please explain to me why these blowhard personas are hiding behind an animated filter. …
It’s Not A Bed, It’s A Multi-Platform Platform
Sealy and Leo Burnett want us to see a new Sealy bed as something more than a place to sleep. A supportive mattress set from Sealy is more than a bed, it's also a place to compose songs on guitar; a gaming station; a place to throw coats during a party, and more. All of which is true, but the spot fails to address the reason people buy a new bed--they need a better night's sleep. …
Continue Reading about It’s Not A Bed, It’s A Multi-Platform Platform →
Cubular
Philadelphia indie agency Red Tettemer + Partners is always up to something fun and interesting. I like that in an agency. A lot. The agency's new campaign for Philadelphia International Festival of the Arts (PIFA), taking place April 7-May 1, includes an enormous digital Cube art installation on the corner of Broad and Spruce in downtown Philly. Other campaign elements include wallscapes, bus wraps, pole …