Cotton Cozies Up To Soap Star Turned Country Singer Hayden Panettiere

Hayden Panettiere is the latest face, form and voice to promote cotton’s role as a versatile textile fiber.

No, I didn’t write the above lede, but I want you to see it, since it takes imagination to come up with this kind of PR copy.

Okay, on to the spot. Does it make you want to wear cotton? Or buy cotton for a loved one?

The agency on Cotton, DDB New York, also invites us to take a guided tour of Panettiere’s closet.

Because, you know, who wouldn’t want that?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.