Adpulp
Advertising News and Know-How
Miller Lite is an iconic beer brand. I appreciate that the two spots shown below honor and feature this basic brand fact. http://youtu.be/vB0Ozm8bMgg "Miller Lite, we invented light beer, and you." An audacious claim, for sure, but will it drive members of Gen Y to belly up to their local dive bar and order one 96-calorie Miller Lite after the next? If that one doesn't do it, this next spot might. It …
Continue Reading about If Your Dad Didn’t Drink Miller Lite, You’d Be Stardust →
Fans of Jack Link's meaty treats are not done "Messin' with Sasquatch." For this, we can be thankful. However, there are new beasts to contend with. This eagle, for instance: http://youtu.be/F-z7Bv9xGZ8 “Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch. “We’re really proud of the work that we’ve done for …
David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. http://youtu.be/jEcGpXCz9ps Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. …
Continue Reading about BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity →
Colle+McVoy's new work for USA Swimming, the national governing body for the sport of swimming, is meant to inspire more kids to take up the sport and make it easier for parents to find clubs, pools and lessons. To do that, the agency needed to make swimming cool. I'd say they won that race on the strength of high-def camera work, the music bed and copy that connects. "Basketball. Softball. Cannonball. Which …
Continue Reading about New Campaign for USA Swimming Is Advertising Gold →
Cadillac chose to feature an arrogant white man with questionable values to promote its new electric vehicle. Thankfully, Ford made a much wiser decision. It's 2014 Ford C-MAX is introduced in the following video by Pashon Murray, founder of Detroit Dirt, a sustainability consultancy and advocacy group in Detroit. “We’re crazy entrepreneurs trying to make the world better," Murray …
Continue Reading about The New Detroit Rolls Up In A Ford C-Max →
Taco Bell encouraged real men with a famous name to testify! "I am Ronald McDonald and I love Taco Bell's new breakfasts," several real Ronalds repeat into the camera. Post by AdPulp. This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take to loosen McDonald’s grip on the morning hours—McD's currently dominates with 31 percent of …
Continue Reading about Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good →
American exceptionalism is a strange concept to build a car commercial on. Even for Detroit. It makes me think the Koch brothers are financing this new Cadillac ELR campaign, covertly of course. How else to account for the brazenness of the socio-political speech? Cadillac and its agency, Rogue (a group culled from three IPG agencies—Hill Holliday, Lowe and Campbell Ewald) want to stand out and this work …
Continue Reading about Howard Roark Drives a Cadillac ELR—So Can You →
I like Barkley. The Kansas City agency is one of the best in the nation. Sadly, I can't support the agency's current work for DQ. "At Dairy Queen, we don't make fast food. This is fan food," the commercials announce. Boom! Wink! Fan food? What is that? Is that the stuff commonly called food that is readily available at concerts and baseball games? No. According to this faux testimonial, fan food is the …
Continue Reading about Combo Number Two: Deep Fried Fan Fiction from DQ →
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