If Your Dad Didn’t Drink Miller Lite, You’d Be Stardust

Miller Lite is an iconic beer brand. I appreciate that the two spots shown below honor and feature this basic brand fact.

“Miller Lite, we invented light beer, and you.”

An audacious claim, for sure, but will it drive members of Gen Y to belly up to their local dive bar and order one 96-calorie Miller Lite after the next?

If that one doesn’t do it, this next spot might. It makes fun of the exercise craze while implying the perfect six-pack is no further than the beer section at your local market.

Sure, the one-thing-leads-to-the-next format here is a page from DirectTV’s popular playbook. Let’s get past that and enjoy the copy and visuals that make up these two beer commercials.

As for which agency made these spots, I am not sure. MillerCoors shifted duties on Miller Lite to a collection of WPP shops in February.

According to Ad Age, the Miller Lite account is up for review again, with WPP defending.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.