Adpulp
Advertising News and Know-How
Here's some copy we can all pay attention to: "Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are." Damn. That is impressive. Let's see it in action... http://youtu.be/sfmQvc6tB1o The personification of a scary idea, as rendered by GE and BBDO New York. This is one of …
Continue Reading about Universal Truths at the Heart of Iconic Technology Brand →
If you watch TV at all, you're going to encounter commercials that offend and annoy. Take the following Buick spot—I find it highly annoying... http://youtu.be/3PINPZr6loY Having trouble keeping up with the Garcias? Buy a Buick! It's your duty as a good husband to bring home the bacon in a Buick Enclave. This look into the modern American marriage, brought to you by Buick, is a distraction from the strategy …
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Choosing the right footwear can bring one comfort and a certain confidence, based on style and fit. For example, the wearers of Sanük brand shoes choose not to sweat the small stuff, thanks in large part to the utter comfort their shoes provide. http://youtu.be/w0DjUfqCjXk http://youtu.be/nOntquem3ZI http://youtu.be/srrpsUvVq7I Agency: Ignited in Los Angeles. …
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Fashion specialists, YARD in New York City, unveiled a new spot for Timberland. http://youtu.be/pAwvpBid8X0 Holy juxtapositions. Hipsters enjoy time spent in the woods and messing around in the city? This is big. And the great thing is said hipsters do not need two uniforms of nonconformity; one will do. "I'm made for this moment. I'm built to last," intones the voice over artist. I wonder, is he …
Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let's look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. http://youtu.be/okTokQgOo6I Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The new spot joins “Economy Class” and “Car Wash,” which were released earlier …
Continue Reading about Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More) →
Everyone loves KFC and America is a melting pot. Did I just utter two obvious boasts or present a miniature creative brief? In the following spot from FCB/Chicago, I believe the answer is both. http://youtu.be/YJws5IJPZSE Replay the spot, and you will see a body builder and a hippie chick coming together over fried chicken. Implausible? Not when KFC's fried chicken is universally adored. The spot ends …
Continue Reading about Smile On Your Brother, Buy Him Some KFC Right Now →
Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino's that features a voice ordering app for pizza. http://youtu.be/Ok3Rk4JfGmc Turkel rightly claims that Subway missed the mark. You don't tell people to go on a diet so they fit into sexy Halloween costumes and get away with it. And Subway didn't get away with it. …
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"To feel, to really feel, is a rare thing these days." Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn't for that kind of rat racer. It's for the soulful surfer who bravely paddles into the unknown in order to feel something bigger and more powerful than herself. …
Continue Reading about Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One) →
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