If you watch TV at all, you’re going to encounter commercials that offend and annoy. Take the following Buick spot—I find it highly annoying…
http://youtu.be/3PINPZr6loY
Having trouble keeping up with the Garcias? Buy a Buick! It’s your duty as a good husband to bring home the bacon in a Buick Enclave.
This look into the modern American marriage, brought to you by Buick, is a distraction from the strategy which is sound. Thanks to several notable upgrades the Buick you once knew is no longer recognizable. That’s a solid idea that a creative team can exploit in a hundred smart ways.
Instead, we’re force fed some lame pop psychology, but worse than that, where is the motivation to buy a car? The American man is supposed to succumb to a guilt trip and reward his covetous wife with a new Buick? Give me a break. Cars are expensive; aspiration is built in to the purchase by default. Even when selling a family wagon, the car maker has to ask, “What’s in it for dad?”
Well, I have an 18 year old Buick Lesabre. I love it, but it is rapidly going down hill. I have practically replaced all parts, and sure wish that I could get another.
I totally agree – every time I see this commercial I feel annoyed – the way she says “good for her” and what it implies rubs me the wrong way.