The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a brand that shares not only their heritage, but also their …
“How To Tie Your Boat Shoes” c/o Sperry Topsider
"Everybody will start to cheer when you put on your sailing shoes." -Robert Palmer Sperry Topsider is the favorite summertime footwear of WASPy sailors from Nantucket to Coronado. It's great to have a built-in audience—and with 80 years in business, Sperry has one—but how does the boat shoe expand its footprint beyond the boarding school set? Here's is one move in the right direction, care of the …
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It Takes 3 Musketeers To Properly Skip Hop
DDB Chicago wants to sell you a candy bar made from the perfect amount of chocolate, fluffy and Musketeer. https://youtu.be/hLOWphlyFlY Skip Hop? Hey candy does weird things to a body. https://youtu.be/gtmNtIyN0Qo The “Why 3?” campaign is the first new campaign for the brand in more than 10 years. https://youtu.be/BOkTLp8LCeY https://youtu.be/wboTIdxg4zI 3 Musketeers Bar originally was named for …
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Honda Wants To Push You To Read Real Fast
I took a speed reading class once when I was in college. It seemed the smart thing to do, given the intense workload. But I couldn't train my eye to skim. Then one day the teacher asks, "by chance are you a writer?" Writers can't speed read, she told me. They care too much about the words. The funny thing is, reading on the web all day has trained my eyes to skim. Now, I can do it and so can you. Here, give it a …
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Small Business Owners Stay On Top With QuickBooks
Small business owners have no time for fussing and fighting, my friend. They also have little time for balancing the books. Enter QuickBooks by Intuit with the solutions small business owners need. http://youtu.be/TICpjF-8ohw http://youtu.be/dYA8VKOciEc The "Own It" campaign from RPA in Santa Monica strikes the right chord. It's aspirational in tone and focused on the benefits more so than the features. …
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Critics Drive Clunkers. Those Who #DareGreatly Prefer Cadillac.
Theodore Roosevelt was a Harvard man, a voracious reader and a loquacious speaker. In 1910, Roosevelt travelled to Paris to speak on "citizenship in a republic" at The Sorbonne. Now, this 105-year old speech has resurfaced in a Cadillac commercial. http://youtu.be/I_fm3O5h9Bg Looks like someone at Cadillac's new agency, Publicis Worldwide, majored in American history. But the ad fails to credit Roosevelt, …
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He Wants An Alpaca Farm, But You’re Not Losing Any Sleep
Have you ever been tasked with selling mattresses? It's the stuff of newspaper circulars and badvertising on late night TV. Which makes me like this Serta brand campaign from Doner even more. http://youtu.be/Q3JIOMVhRZk An agency with retail chops can butter its bread with work like this. It's humorous, offbeat and memorable. http://youtu.be/0y4ILGWFIzg The challenge here is to interest …
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Wieden + Kennedy Rolls Out the Stars & Stripes. Again.
Conventional wisdom says agencies are not supposed to have a style, or a consistent "look and feel" across its body of work for a variety of clients. Wieden + Kennedy isn't big on conventional wisdom. Thus it's no surprise that the agency's new Turbo Tax Super Bowl spot shares a lot in common with a spot the agency made for Dodge a handful of years ago. http://youtu.be/r-3HEyR-c3M I find it …
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