Consistently Great Episodes Are The Deepest of Hooks

According to Variety, online chatter about TV shows is forming an all important “viral watercooler” effect coveted by studios and their PR teams. Thanks to the Internet, a show’s shelf-life now extends days after an episode’s premiere for shows that lend themselves to obsessive online discussion and analysis. …nowadays episode recaps for series like “Mad […]

What Will Come From Tyree’s Palette?

A new media baron is about to born on the Third Coast. His name is James Tyree. Tyree, 51, is chairman of Mesirow Financial and scheduled to be the next owner of the Chicago Sun-Times and its 58 suburban newspaper titles. “Media kingpins aren’t what they used to be, but Tyree said he’s not content […]

Restrictions Apply

Big Dog Eat Child is a sketch comedy troupe from Alsip, Illinois. They’re also the team that’s responsible for the Water Werks commercial above. While the homage to SNL appears to be in jest, it’s actually a real commercial for a real client with real boats for sale–a fact which makes this spot richer than […]

Media Arts Is Content By Another Name

Alex Bogusky keeps bringin’ it on his new blog-like thing and I keep saying, “Yep, right, uh huh.” …every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting […]

100 Editorial Dumps Does Not A Killer Website Make

According to Brian Morrissey at Adweek, brands and their agencies can’t produce enough content for the voracious machine, a fact which is leading them to look outside themselves for answers. AT&T turned to an outside firm called Associated Content — a startup with a network of 300,000 freelance content creators — to produce over 100 […]

Sports Heroes Are The Embodiment of Story

According to Creative Social, 180/Amsterdam and 180’s offspring agencies Riot & Detail are making graphic novels the content centerpiece of the new Adidas Football campaign. Fans can pick up a graphic novel in store and an i-Phone app is on the way. To bring these stories to life 180 enlisted the help of three of […]

In Gayle Evans American Family Trusts

Brands are increasingly turning to the entertainment industry for answers that used to be supplied by ad agencies (and in some cases still are). For instance, American Family Insurance is partnering with NBC to deliver 10 episodes of In Gayle We Trust, a comedic take on the life of Gayle Evans, a fictional American Family […]

It’s Really The Machine’s Fault

Sony Vaio W Series claims to be the perfect machine for social media addicts. They sure have a funny way of showing it: Be sure to visit the Social Media Addicts Association web site, StopWritingOnMyWall.com, where you can make your own video confessions, sign a petition or purchase t-shirts that say things like “I Have […]