Seattle-based Things That Are Brown is “a small, intelligent web design studio with good ideas and lots of experience.” Matt Brown works there and Tiffani Jones works there. Jones also runs her own copywriting and content strategy company, Second and Park. Both sites are impressive, beautifully designed and instructive. For instance, here’s Jones on things […]
According to Ad Age, the recession isn’t killing media, the internet is. That’s the trade mag’s takeaway from a new Booz & Company survey that found 57% of media execs believe that “deep-seated industry shifts,” aka the internet, are more likely the reason for the current economic “malaise” than the recession. This led me to […]
The Escape Pod in Chicago is back with more hidden cameras. This time for Kraft’s Lunchables brand.
And Gary Nadeau you’re my kind of writer, director and producer. To get a sense for his range, let’s look at another piece he did for Dwell. One of the things that speaks to me most is sense of place. I like it in the writers I read (Thomas McGuane, for one, always nails sense […]
Once upon a time in America, it made sense for restaurants to entice customers with their food. But now we live in a time of cheap production and no-cost distribution–a fact which leads to spots like this. [UPDATE] David Gianatasio of Adfreak also posted this spot and said, “This stuff is so forced and self-consciously […]
60 Minutes ran a segment on Big Tobacco’s bet on smokeless tobacco last night. The producers found a Los Angeles hipster who smokes and uses Snus. He’s the perfect consumer from Big Tobacco’s point of view. Take a look… Watch CBS News Videos Online The fact that Camel uses the tagline “Break Free” in its […]
John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend’s company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) […]
According to Ad Age, Kraft Foods has scored a hit for its Lacta chocolate bar in Greece by crowdsourcing a 27-minute branded-entertainment film, involving the audience in everything from writing the story to casting the film and styling the actors. Lacta “Love in Action” – η ταινία from LactaFilms on Vimeo. The plan was to […]