An Epic In 30 Seconds

Sprint is extending its “Epic Mini Movies” advertising campaign via a national contest that encourages consumers to submit their own Epic Mini Movies for a chance to win $25,000.
Here’s one of the brand’s spots:

Videos up to 30 seconds in length can be uploaded at YouTube. There’s also an instructional video for the contest and contestants may want to surf through the brand’s channel for some inspiration of “Epic” proportions.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.