Copywriter Turned Filmmaker Turns His Lens On Detroit

Lemonade, Detroit is copywriter and employment activist Eric Proulx’s follow up to Lemonade, a film about advertising professionals who lost their jobs during the economic downturn.
“Lemonade, Detroit is a film about the disarming resilience of those who are moving Detroit beyond automobiles into an era of entrepreneurism.”

Lemonade: Detroit Trailer from Erik Proulx on Vimeo.

The director and producer says, “What I refuse to do is seek out shocking stories of blight. If you want to see how bad things are in Detroit, just turn on Dateline. Watch Roger and Me.There’s no shortage of undercover, gotcha chronicles about the state of Daytwa.”
“Another thing I will not do is hamfist quotes or supporting shots into the film just to support my ideas. I fully expect to be challenged. I fully expect to be wrong about some things,” says Proulx.
One thing I suspect he’s right about is the desire for an audience to see uplifting stories about people who strive to overcome whatever difficult circumstances are put in their way.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.