Advertising And Editorial To Live Happily Ever After

Until now, I’ve never heard of Tyler Brûlé and his magazine, Monocle. I know, I know, I need to get out more. Interestingly, tough-nosed David Carr of The New York Times has heard of him and he makes the man and his $10-an-issue-magazine sound grand. Of course, I’m a big fan of finding sponsors for […]

Bear Grylls, You Have No Competition

Teva has launched a Web series called The Naturist, which features Gavin McInnes of Vice Magazine fame. He is an expert at what not to do while “surviving” outdoors. Fortunately, he has one thing going for him, he’s wearing the new Teva Riva. So when everything goes wrong–and it will–Gavin’s feet will still be comfortable […]

Puma Shows Its Retail Face

Do you ever enter a hip retail store and the people working there look like they just stepped from the pages of a fashion mag, and you think you could never talk to them, because they’re too damn pretty? Well, PUMA wants to make the hotties in their stores more available to you. For instance, […]

De Botton’s Public Display of Literature Benefits Heathrow

The writer Alain de Botton, author of essayistic books on love, travel, architecture and literature is a hard working and successful writer. His books have been bestsellers in 30 countries. His latest work, The Pleasures and Sorrows of Work, is, as the title hints, a book about the joys and perils of the modern workplace. […]

Content Helps Brands Fulfill Integrated Marketing’s Promise

A few progressive lifestyle brands are moving boldly into a brave new world where they see themselves as media companies, for that’s partly what the democratization of media means. It’s not just that citizens are reporters now, it’s that brands are media companies (or capable of becoming media companies). Pepsi is one of these early […]

Media Deathmatch Du Jour: Michael Wolff Vs. Mark Cuban

Rich guy, Mark Cuban, believes news sites ought to block aggregators from “pointing to” their content. The major news sites are keeping the aggregators that don’t originate news content alive. From Drudge Report on down. You (Murdoch) are crazy to do so. Let the search engines send you traffic. Block the rest. Your revenue impact […]

One Day You’re A Creative Director, The Next You’re Not

Marc Colucci a director with Picture Park in Boston is the director of “Lemonade,” a new documentary about laid off ad peeps finding their way in the New World Order. On Please Feed the Animals, Colucci says, “I wanted to be a part of this film so that I could help my laid-off friends and […]

Buy The Disc, Get The Mag

Ad creep has now made its way to compact discs. When Mariah Carey’s new release Memoirs of an Imperfect Angel drops on Sept. 15, it will include a 34-page Elle magazine insert that includes lifestyle ads from Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism. According to […]