Palm’s Pre Is Dreamy

According to Ad Age reporter Andrew Hampp, Gary Koepke, co-founder and executive creative director at Modernista!, loves that some people are creeped out by his agency’s ads for Sprint’s Palm Pre. In related news, Palm is entering into two branded-entertainment partnerships. First up is an exclusive sponsorship of “Bollywood Hero,” a three-part musical miniseries premiering […]

Shovels Full of Pennies Is Pure Currency for Office Max

Vinny Warren and his cohorts at The Escape Pod know how to work a good thing. Here they are workin’ it some more, and just in time for “Back to School.” Warren says, “We went back to New York with our flame-haired penny prankster to buy more stuff with pennies. This time we went for […]

Ads Need To Stop Acting Like Ads And Start Acting Like Content

Beth Wilson of Women’s Wear Daily reports on print maven Tina Brown’s advice to bloggers seeking a pay day. So how can media companies, advertisers or bloggers really make money on the Web? Tina Brown, one of the keynote speakers at last weekend’s 2009 BlogHer conference in Chicago, said she may be closer to finding […]

Deepak Chopra Helps Honda Sell Cars

“Dreams vs. Nightmares” is the latest installment in Honda’s DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda’s corporate philosophy. “We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news,” says Barbara Ponce, manager of corporate advertising […]

Spotlight on NW Creative: Visit Idaho

Idaho Ad Agencies is reporting that Boise agency Drake Cooper and Spokane production team North by Northwest are producing an online reality series for the Idaho Travel Council. “Adventures in Living,” features a family of four from Seattle who agreed to be filmed in return for a free 10-day trip through Idaho. According to the […]

Kruse’s Ship Is Called “Brand Love”

Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG’s ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter […]

Original Content Not Paying The Bills At Internet Production House

The creators of lonelygirl15 and Bebo-backed KateModern are backing away from producing more original entertainment, at least for the time being. Greg Goodfried, who co-founded web studio EQAL in 2007 with partner Miles Beckett, says it boils down to costs and reach. “To build and sustain audiences and get [original shows] noticed you need an […]

Confused About Your Sexual Identity? Try Tampax.

According to AdAge, Zack16 and his missing man parts is an effort to sell more Tampax. “It was inexpensive for us to do this one little effort and kind of get a feel for how much pickup it gets, if it goes viral or if it doesn’t,” a P&G spokesman said. Leo Burnett is the […]