"All Summer" is a new branded music video from Converse via Anomaly, New York. The song was produced by Rostam of Vampire Weekend and also features Kid Cudi and Best Coast. …
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Branson’s Daughter, Holly, To Run Digital Magazine Business
Ad Age reports that Virgin is planning to extend its brand into consumer magazines with the launch of a new title, Maverick, which will be available exclusively as an app for the iPad, iPhone and eventually, Android. If the venture is successful, Virgin hopes to establish itself as a leader in digital magazines. As I say here any chance I get, brands are in the media business today. Clearly, some, more so than …
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Have Web Show Will Travel
Hollywood producer and award winning casting director, Lauren Lloyd, wants to get her some of this Webvertainment thing that everyone's so hopped up on. So she created BigTV, which airs shows like "The Unemployment Chronicles." "We're about ultra-passionate people, who want to host their own shows," says Lloyd. BigTV is presently looking for hosts with "compelling perspectives" and the ability to share their POV in …
Digital Disruption: How’s It Going For You?
"The ad business is going through a change not seen in three decades." - Judy Shapiro Judy Shapiro is a veteran marketing exec and Chief Brand Strategist at CloudLinux, a Linux-based OS for technology service providers. In her latest piece for Ad Age, she argues that we're moving from a one:many web to a many:many web and that a lot of media companies are quietly being crushed by the changes underway. ...utterly …
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The More You Feed People Paid Media, The More Prepared They’ll Be To Pay
Barry Diller is chairman and chief executive officer of IAC/InterActiveCorp. …
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Starbucks To Deliver Exclusive Content For Free (And All The Wi-Fi You Want)
Generosity is good business. Therefore, I expect Starbucks' plan to provide free Wi-Fi in all its U.S. stores by July 1 to be very good for the coffee chain's business. Speaking today at WIRED's Disruptive by Design conference today, Starbucks CEO Howard Schultz said his company continues to look for new ways to bridge the "third place" coffeehouse experience with the digital world. And that's why Schultz's big news …
People Will Listen, Provided You Tell Them A Good Story
Jawbone TV, which is powered by Swarm Entertainment, is highlighting 10 brands that know how to tell stories. One of the Jawbone's picks is 42 Below, a vodka brand from New Zealand. Here's a 40 second film by Chris Milk commissioned by the spirits company: According to an earlier Jawbone piece, 42 Below's art project included contributions from David Lynch, Larry Clark, Harmony Korine, Lou Ye, Gaspar Noe, James …
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SoBe Turns To Hidden Camera Hijinks
PepsiCo's SoBe brand is working with CollegeHumor to produce a steady stream of brand-relevant videos for distribution across multiple media platforms, including TV and the Web. The partnership launched "Mr. Vicarious," today. Featuring comedians Paul Scheer and Nick Kroll, the new series coincides with SoBe's redesign or "re-skin" of the SoBe Elixir and Tea bottles. Angelique Krembs, SoBe Marketing Director says, …
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