PORTLAND–It’s quarter to five on Wednesday afternoon and I’m wandering the Olympic Mills building, a veritable castle full of creative enterprises. The new American Charcuterie on the ground floor looks enticing, but I’m headed to “5” where Wilderness and Mr. Aaron Draplin keep an office. Alas, no one’s home at Wilderness, so I head down […]
Content
I’m Impressed By Things That Are Brown
Seattle-based Things That Are Brown is “a small, intelligent web design studio with good ideas and lots of experience.” Matt Brown works there and Tiffani Jones works there. Jones also runs her own copywriting and content strategy company, Second and Park. Both sites are impressive, beautifully designed and instructive. For instance, here’s Jones on things […]
Media Execs Adjust Their Package
According to Ad Age, the recession isn’t killing media, the internet is. That’s the trade mag’s takeaway from a new Booz & Company survey that found 57% of media execs believe that “deep-seated industry shifts,” aka the internet, are more likely the reason for the current economic “malaise” than the recession. This led me to […]
It’s Not Nice To Fool Mother Nature’s Children
The Escape Pod in Chicago is back with more hidden cameras. This time for Kraft’s Lunchables brand.
Glidden Paint, You’re My Kind Of Client
And Gary Nadeau you’re my kind of writer, director and producer. To get a sense for his range, let’s look at another piece he did for Dwell. One of the things that speaks to me most is sense of place. I like it in the writers I read (Thomas McGuane, for one, always nails sense […]
Appetite Appeal Flew The Coop At Denny’s
Once upon a time in America, it made sense for restaurants to entice customers with their food. But now we live in a time of cheap production and no-cost distribution–a fact which leads to spots like this. [UPDATE] David Gianatasio of Adfreak also posted this spot and said, “This stuff is so forced and self-consciously […]
No Smoking? No Problem — Nicotine Delivery Devices Shape Shift To Fit Today’s Regulated Environments
60 Minutes ran a segment on Big Tobacco’s bet on smokeless tobacco last night. The producers found a Los Angeles hipster who smokes and uses Snus. He’s the perfect consumer from Big Tobacco’s point of view. Take a look… Watch CBS News Videos Online The fact that Camel uses the tagline “Break Free” in its […]
Juggle This: Brand Curated, Produced And Sponsored Content
John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend’s company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) […]
