With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, “Alchemist,” was created by JWT from an original screenplay by Jeffrey Caine, who also […]
Author and New York Times Magazine columnist, Rob Walker, is having a reaction to the glut of self-promotion unleashed daily in the social space. After reading this piece in Fortune where the writer says, “I have literally been Facebooking and Twittering (some say frittering) all my content away!” Walker offers this meditation on the state […]
I like to hear what Nick Denton of Gawker Media has to say. The guy pulls no punches, and he often delivers the exact insight into digital publishing that I’m looking for. Let’s examine one of the nuggets he just shared with Michael Learmonth of Ad Age: When Gawker started, there was a surfeit of […]
Stephanie Clifford of The New York Times takes a careful look at Wired, the magazine’s present difficulties and its enigmatic leader, Chris “Long Tail” Anderson. In 2006, Mr. Anderson published “The Long Tail: Why the Future of Business Is Selling Less of More,” arguing that the Internet allows for the sale of an array of […]
Senator John Kerry conducted a hearing today on the state of newspapers in this country. One of the men called to testify was David Simon, a former police beat reporter at the Baltimore Sun and creator of the award-winning HBO series The Wire. Democracy Now has the entire transcript (and video) of Simon’s damning testimony. […]
Adobe has some expensive software they’d like to sell you. To help convince you to buy, Adobe commissioned a short. Cisma’s “Le Sens Propre” from glossy inc on Vimeo. “Le Sens Propre” is part of Goodby’s “Shortcut to Brilliant” campaign for the graphics company.