Beauty Doesn’t Come In A Bottle

With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, “Alchemist,” was created by JWT from an original screenplay by Jeffrey Caine, who also […]

Narcissus Would Have Drowned In His Profile

Author and New York Times Magazine columnist, Rob Walker, is having a reaction to the glut of self-promotion unleashed daily in the social space. After reading this piece in Fortune where the writer says, “I have literally been Facebooking and Twittering (some say frittering) all my content away!” Walker offers this meditation on the state […]

News You Can Use

I like to hear what Nick Denton of Gawker Media has to say. The guy pulls no punches, and he often delivers the exact insight into digital publishing that I’m looking for. Let’s examine one of the nuggets he just shared with Michael Learmonth of Ad Age: When Gawker started, there was a surfeit of […]

How Do You “Wire” A Paper Product? (More Thoughts About Content Packaging And Pricing)

Stephanie Clifford of The New York Times takes a careful look at Wired, the magazine’s present difficulties and its enigmatic leader, Chris “Long Tail” Anderson. In 2006, Mr. Anderson published “The Long Tail: Why the Future of Business Is Selling Less of More,” arguing that the Internet allows for the sale of an array of […]

Let’s Watch, Shall We?

The New York Times’ Bits blog points to Nizmlab, Chunnel.tv and Video Antville as sterling examples of curated content. What’s interesting to note for our purposes here is how many commercials are being archived and presented to a global audience made up of people willing to spend their free time watching commercials. What other testament […]

Smart Bankers Invest In The Future Vitality of the Amazon

Native Green Project, presented by Bradesco Bank in Brazil, claims to be “the first native-generated content project, produced specially for the web.” The images native residents from the Amazon captured are now compiled in 10 episodes that are approximately 4 minutes long. They can be seen exclusively on the Web at www.nativegreenproject.com. The project also […]

Simon Casts His Stone

Senator John Kerry conducted a hearing today on the state of newspapers in this country. One of the men called to testify was David Simon, a former police beat reporter at the Baltimore Sun and creator of the award-winning HBO series The Wire. Democracy Now has the entire transcript (and video) of Simon’s damning testimony. […]

Picture It

Adobe has some expensive software they’d like to sell you. To help convince you to buy, Adobe commissioned a short. Cisma’s “Le Sens Propre” from glossy inc on Vimeo. “Le Sens Propre” is part of Goodby’s “Shortcut to Brilliant” campaign for the graphics company.