Makin' Ads, an ad blog for aspiring creatives who are working on their books, offers some insight via a guest series from Nathan Archambault, a copywriter at AKQA in New York. I like what he says about content and how brands need to rethink their entire premise when working in online media channels. Content that hunts down and interrupts the viewer doesn't cut it anymore. People have too many options of how to …
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