Cover Your Niche Better Than They Do, And They’ll Pay You

You know how Venture Beat, ReadWriteWeb and GigaOm have content partnerships with The New York Times? Right. Now Silicon Prairie News has a similar content deal with Omaha World Herald.
Readers of’s Money section can now access articles originally published on
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Silicon Prairie News founders Dusty Davidson and Jeff Slobotski said earlier this month:

This partnership is exciting to us for a number of reasons. First and foremost, it provides greater exposure for the companies and individuals we cover. Our mission has always been to highlight and promote the innovators from the region, and this partnership will exponentially expand the reach and impact of our coverage.
Second, the partnership validates the quality and importance of our content. Thanks in large part to the efforts of Danny Schreiber, the overall quality of articles published on Silicon Prairie News has increased drastically since our beginnings as a simple blog. This endorsement, from an established publication, highlights just how far we’ve come in a short amount of time.

I don’t know which mainstream pubs AdPulp can license content to, but when I look locally, I think it’s clear that two Portland sites–PDXPipeline and Silicon Florist–could be so licensed by The Oregonian. At any rate, if I was in charge, that’s the way it would go down.
Note: Silicon Prairie News is also rockin’ the house with its premier event, Big Omaha, now in its second year. The Silicon Prairie team is hustling and hustling works.
Previously on AdPulp: Big Omaha Has Heart, Like The City And Scene It Serves and Big Omaha is a Big Deal.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.