Content Is Money, If You Package It Properly And Use It To Sell Ads, Products And Experiences

Business Insider is running an interesting piece on Village Ventures and how they are the one venture capital firm in existence that doesn’t run for the hill at the idea of investing in a content company.
In fact, content companies form the core of Village Venture’s investments. Take a look…
According to the article, Village Ventures believes online content can be a great business, as long as content companies are built from three complementary parts:

  • A branded content site focused on an attractive vertical (technology, health, etc.)
  • An ad network composed of a few dozen sites in the same vertical
  • A consumer commerce business that sells something directly to the same consumers who would read the content

Naturally, I’m drawn to this formula. AdPulp has the first bullet down, but the second and third bullets remain elusive. I’ve discussed the ad network possibility with a few friends and colleagues, and I’ve been searching for the right mix of products and experiences to SELL here for some time. Someday, maybe, we will get this combination right and benefit from the incremental improvements. Let me know if you’d like to help.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.