Microsoft Office for Mac 2011 presents “Id3a01ogy” — a three part web documentary series that delves into the creative process.
id3a01ogy is directed by Dennis Liu.
This is how Liu describes the project: “It basically celebrates ‘ideas’ and creative thinking. Our subjects range from a Hollywood screenwriter/literary manager, to start-up company owners and educators. The goal was to integrate the new Office 2011 UI, while having intellectual discussion about where good ideas, originality, and innovative thinking comes from.”
Microsoft Office Talks “Ideas” With Mac Users, Because Mac Users Are All Creative And Stuff
October 19, 2010 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
