Do Consumers Care Who Owns The Media Property? Not When The Content’s Right.

According to Ad Age, custom magazines from package-goods marketers have been around for a while, but a new wrinkle in the U.S. rollout of beauty magazine Rouge, is the use of the mommy blogger community to help build the database of the relationship-marketing program. P&G first launched Rouge in Canada in 2005, then tested the […]

P&G Taps Journalists To Connect With Consumers

Procter & Gamble is funding content, a.k.a. “independent editorial” in effort to reach their desired demographic, in this case women aged 21 to 34. According to BrandWeek, P&G is working with Web content syndicator Studio One Networks. The result is a new editorial offering– Life & Beauty Weekly–created specifically for Procter & Gamble. Studio One […]

Are You Well Equipped To Tell Stories In The Digital Arena? You Need To Be.

According to Ad Age, a growing number of marketers are directly engaging consumers through original content, instead of pitching their stories to reporters. Take this Coldwell Banker video: The thing I find interesting in the Ad Age piece is how PR agencies are being tasked with content creation. For instance, Coldwell Banker enlisted the help […]

And Action

TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurnHere’s specific findings: Online video is the top marketing priority for 2010, edging out both email and search marketing Branded content is the preferred online video […]

Newsday Says Their Content Is Good Enough To Pay For

Newsday, the Long Island newspaper, is about to put a pay wall in place, according to The New York Times. And a spendy wall at that. The paper, owned by Cablevision, plans to charge $5 a week, or about $260 a year (Cablevision customers will get the subscription for free). The Wall Street Journal is […]

The Better The Editor, The Better

Sean Blanda of eMedia Vitals is looking at the how editors are still a vital component of the media business, despite reports to the contrary. “Aggregation is just bringing stuff together, just collecting stuff and laying it out there. We used to do that more in the old days,” says Mindy McAdams, an online journalism […]

Will Write, Edit And Produce For A 10 Spot Or Two (Not!)

“Fortune swims, not with the main stream of letters, but in the shallows, where the suckers moon.” –A.J. Liebling Wired is running a feature on Demand Media, a content mill that produces a deluge of articles and videos everyday in order to eek pennies in ad revenue from each. Lots and lots of pennies, I […]

Data Might Open A Door, But It’s Going To Take More Than Data To Be Invited In

Accenture, the management consulting, technology services and outsourcing company that pays Tiger Woods to be its spokesman is now entering a relationship with Adchemy, a Silicon Valley digital marketing company. According to New York Times: Adchemy is one of several ambitious young companies trying to employ cutting-edge computing techniques — including machine learning, statistical inference […]