Stuart Elliott of The New York Times takes a look at three brand-sponsored documentaries showing now on Honda’s Power of Dreams microsite. The webisodes, directed by Derek Cianfrance, are low-key in their promotion of Honda and are polished and absorbing enough to make a viewer (almost) forget they are sponsored shorts, and part of the […]
Bill Taylor, co-author of Mavericks at Work: Why the Most Original Minds in Business Win with Polly LaBarre, reminds us that tough economic times are also times of innovation. Don’t let risky times dull your appetite for taking risk. More then ever, companies and their leaders have to offer a positive alternative to a demoralizing […]
“Social media.” Those two words on a lot of lips today. Gavin Heaton, writing on Servant of Chaos riffs on Gary Vaynerchuck: NOT engaging with your customers via social media creates opportunities for your competitors. And while you may not lose your whole market, you may well lose the high yield, low churn folks who […]
Ads are direct come ons from another century. In the 21st century, brands need to connect through cultural currency. Which is well and good, but brand managers need to know where their next content opportunity lies. Their highly paid advisors may not know. On another front, independent producers are getting their films/projects made, come hell […]
The Denver Egotist finds the content on Melrose Jewelers blog particularly offensive. It’s a blog like Perez Hilton’s that skewers LA gliterati, including Owen Wilson, Lindsay Lohan and others. Simply put, it’s lurid content for people who want to flash some high dollar jewels. As a content strategy, it’s hard to fault. Even so, I’ll […]
China has it’s own “Ugly Betty,” but her name is Wudi, not Betty. According to The Wall Street Journal, WPP Group PLC’s Mindshare, brokered a deal to bring the format to Chinese TV, giving Unilever the right to exclusive ads and product placements during the show, as well as a script built around the company’s […]
Jeremy Greenfield of Adfreak looked at the work above from Toyota and fell into the nationalism trap. This fall, Toyota took to the road with Saatchi & Saatchi and visited select high-school football teams across the country for Line of Scrimmage, an ultra-folksy take on what’s goin’ on in small-town America, the last safe haven […]
No agency in America gets content’s role in building brands better than Crispin Porter & Bogusky. I’ve said it before, and I know I’ll be compelled (by the agency’s work) to say it again. Bonus Link: Our previous entry about this story.
Masters of Photography from The Macallan is a beautiful series of images by Rankin captured at the distillery. The setting, the model, the famous photog and his 1000 Polaroids all combine to make a strong statement about this Scotch whiskey brand.
iJustine (Justine Ezarik) and Karen Nguyen are internet famous. With that fact in mind, AT&T hoped to borrow some of the ladies’ equity to sell more phones, but Ad Age, for one, isn’t impressed. So far, AT&T and its vloggers have published 11 episodes, produced by Tremor Media, but it’s hard to imagine anyone watching […]