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You Need A Buick If You Want To re:discover The Soul Of A City
FremantleMedia, the producer of American Idol and some of the most successful shows in TV history, has launched of re:discover - The Soul of Your Favorite Cities, a new web series created for Buick and distributed by MSN. re:discover is a twelve-city travel experience providing an "insider's guide" to some of the most exciting cities in the United States. The series, which features local experts, shines a light on …
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The Onion Is A Multimedia Content Business, Not A Paper Pusher
According to Columbia Journalism Review, The Onion has decided to both get out of the print business and double down on print at the same time. The popular satirical newspaper and website has made the decision to franchise its print edition out to local partners. Franchisees will pay a weekly fee to license Onion content; they'll sell their own ads, pay to print and distribute the papers, and keep the profits from …
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Yes And No
As a content creator, I've always liked the maxim, "Content is King." But I'm also a curator, so I'm not put off by Steve Rosenbaum's claim that "Context is King." Either way, I'm still King. Content isn't King because it isn't scarce. It's everywhere, it's overwhelming, and it's gone from quality to noise. Yes and no. Yes, we have more content than ever waiting to be discovered and processed inside our myriad …
Eight Weeks Of Palin on TLC: “This Is Flippin’ Fun”
I don't know if Mark Burnett, the King of Reality TV, is a Republican or not, but now that I've watched the first few episodes of his new show, Sarah Palin's Alaska, I am reminded once again how much more skilled politicians on the right are when it comes to creating winning media images. Billed as part travelogue, part documentary series, the show looks like an ad to me. One of the greatest ads in American …
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Industrial Choreography
This week GE and The Barbarian Group rolled out the latest episode of its new interactive series, The GE Show. The new edition is focused on the future of flight and how GE Aviation's technologies are paving the way for shorter, more reliable, less stressful trips for travelers. …
The Martin Agency Ramps Up Its Content Offering
I don't typically follow agency personnel moves, but this one caught my eye because it highlights the growing importance of content as a marketing service. The Martin Agency has hired Neil Patel to serve as its SVP/Director of Content Strategy & Development, a new position for the agency. Patel developed early brand integrations on cable, managed the launch of an eight figure branded entertainment attraction for …
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From Content To Retail And Back
Everyone's dabbling in media these days. Meanwhile, smart media companies are getting into retail. Wired Magazine, for instance, will sell merchandise like Jack Spade messenger bags, "The El" bike, headphones and iPad cases in a pop-up store that opens on Friday in the three-story Tower Records building in NoHo. "The gloves are off here at Condé [Nast]," said Wired publisher Howard Mittman, whose magazine will end …