I’ll Have A Coke, And Some McMedia.

When it comes to brand sponsored content, Gennefer Snowfield has her finger on the pulse. Big time. One of the things she’s pointing to today is Dreaming in Mono, a new episodic storytelling project from McDonald’s Nordic region, which includes Denmark, Finland, Norway and Sweden. Here’s a teaser: The first episode of Dreaming in Mono […]

Backing Content Is The New Normal

Crooked Arrows is a new film about lacrosse due out in 2011. Here’s the film’s hook: A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation’s high school lacrosse team which competes […]

Jessica Sanders Makes And Believes

Sony’s make.believe campaign, which asks consumers to “believe that curiosity is the key to creativity” and that “anything you imagine you can make,” is featuring artists and independent filmmakers who used Sony cameras for their projects. The one above, for example, is a profile of Jessica Sanders, a director who made “After Innocence,” a documentary […]

Time To Stand Up And Be Counted In 2010

Über Content director Jason Kohn is traveling across America shooting real people and their stories for Draftfcb New York’s campaign for the U.S. Census Bureau. In this piece, Kohn meets five generations of the Grand Ronde Tribe. I think this is strong content for the U.S. Census Bureau brand. Draftfcb is answering the key question […]

The ’10 Unleashed From Ford Mustang

The 2010 Ford Mustang is being supported by 10 mini-documentaries that showcase the car in action. The mini-docs are the end result of a contest from the car brand last spring, where customers (and a couple celebs) were asked to dream big in a Mustang. The piece below showcases drift racer Vaughn Gittin, Jr. living […]

When You Pay For Content, By Definition, It’s Something of Value

Serial entrepreneur Patricia Handschiegel is looking forward to 2010. She says it’s going to be “a cool year for the internet.” She also sees some interesting challenges on the horizon and what the response to those challenges might be. Launching ideas in the not far away future will require much more investment, effort and strategy. […]

Signpost To New Space: Media Arts (Not Advertising) Defines The Industry Now

Palladium Boots and VBS.tv, a division of Vice, have teamed up to create lifestyle content meant to entertain hipsters in need of footwear. According to Ad Age, Virtue (the in-house agency at Vice) is agency of record for Palladium’s global creative and media accounts–a unique position for an in-house agency. Ad Age points out that […]

Why Make Ads When You Can Inspire Art Projects?

La Comunidad/Miami and Buenos Aires is producing 40 original art and video shorts for the pan-Latin American audience on behalf for Converse. “Art has always been a great source of inspiration in our culture. This Converse project plays to our strengths as an agency, as it gave everyone in our three offices the chance to […]