Improvisational Interpretations Pay Homage To, And Help Sell, The Post

In an effort to increase readership of The New York Post, particularly among younger consumers, the Branded Content Division of Young & Rubicam New York created a new program that pays tribute to the city’s beloved newspaper in an innovative and unexpectedly entertaining way.
Pairing one cultural institution with another, Y&R’s Branded Content Division produced “Headless Body in Topless Bar,” a new weekly improv comedy show inspired by New York Post headlines that takes place at The Peoples Improv Theater (The PIT).

“The New York Post is one of America’s oldest newspapers and a part of New York City’s culture,” explains Kerry Keenan, Global Director of Creative Content for Young & Rubicam. “The Post’s headlines could be considered an art form in themselves, and we wanted to highlight that legacy to honor the paper by creating something that would also be unique, entertaining, and undeniably New York.”
The weekly theater event invites audience members to literally rip headlines from that day’s Post and submit them to the performers to use as inspiration for the evenings’ improvised scenes.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.