When I was a boy, my grandpa would ask me the same question over and over. "What did you learn in school today?" The repetitive nature of his questioning helped to create an awareness in me that school was important and that I needed to bring focus and attention to it, to get the most from my teachers. Today, I ask myself, "What did I learn today?" Did I learn to be a better writer, a better advertising …
Dial Up Some White Castle Chicken Rings Before They’re G-O-N-E
Columbus, Ohio-based fast-food restaurant chain White Castle has always had avid fans—the kind who would spend 45 minutes watching a Facebook Live stream about chicken rings. https://youtu.be/TsXtSGzq_ls If you didn't make it all the way through the above, watch this condensed version of the mocvertisement: https://youtu.be/gJWlv1aCvhw According to Ad Age, hosts Heather and Janelle responded in real-time …
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We Can Eliminate Bad Advertising, But It Will Cost Many People Their Jobs
Clients the world over are preparing to throw more money at their communications problems. According to 1,000 marketing chiefs surveyed in 10 countries by the Dentsu Aegis Network, fifty-four percent expect to spend more on digital platforms in the next two to three years. It's hard to say if this is good news or not. Many of their expenditures will most likely be wasted on bad planning and even worse …
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Texans Prefer Mineral Water from Mexico
Before moving to Texas in March, I'd never heard of Topo Chico, the mineral water from Monterey, Mexico that is ubiquituos in Texas. https://youtu.be/iRcu6VVlrtQ According to The New York Times, don’t even ask for San Pellegrino or Perrier in a bar or restaurant in Texas; they’re likely not served. Topo Chico gets a lot of support from the trade and word-of-mouth from its fans, many of whom can be seen on …
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Hannibal Buress Goes “Back To The Future” for Turo
Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. https://youtu.be/_v2kzjkEO7A Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, Andrew Mok, says, "The beauty of this collaboration is that …
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Mark Read’s “Read” On the State of Advertising Today
The Adverati are once again gathered in Cannes for the annual ego festival. The business press is also in place, in case anything important happens. If nothing important happens, the press will fall back on what someone said. https://youtu.be/gdVh_HRcvZ0 According to Reuters, Mark Read, Co-Chief Operating Officer of WPP, and the holding company's former digital boss, said some things. The world’s biggest …
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Dermodex Makes “Baby Book” To Celebrate and Highlight the Need for Adoption
Late adoption in Brazil, as elsewhere, is rare. People want babies. Today, 92% of children who are waiting for adoption in Brazil are over seven years old. However, of the 37,000 parents who want to adopt, only nine percent welcome children of that age or older, according to data from the National Justice Council. To bring attention to the adoption cause, Dermodex brand, a specialist in diaper rashes, and BETC …
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BBC Creative Weaves A World Cup Tapestry for All Time
Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster’s in-house agency, painstakingly created a film that included over 600 unique embroidered frames: a feat never before …
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