What's on TV? Commercials. Let's watch. New Balance https://youtu.be/xP52XhzbHSg LA-based creative and production agency The Rec League is behind a new global campaign for New Balance to promote the athletic brand’s FuelCell Propel and Rebel running shoes. The centerpiece of the campaign is a two-minute anthem film featuring five of New Balance’s top athletes and pro runners: Sydney McLaughlin, Trayvon …
The Stones Want Their Fans To Do Some Financial Planning
Gimme shelter from economic doom. It's just a shout away. According to Rolling Stone, when fans arrive at each venue for the Rolling Stones’ upcoming U.S. tour, a bus manned by the Alliance for Lifetime Income will greet them outside the stadium. The Alliance is the sole sponsor of the Stones’ "No Filter" tour, which kicks off in Chicago this week. Since the Alliance is a 501(c)(6) nonprofit, the cost of …
Continue Reading about The Stones Want Their Fans To Do Some Financial Planning →
Taylor Swift Tells The Haters To Calm Down
Taylor Swift's new pro-Pride release, "You Need To Calm Down," has been on YouTube for just 24 hours and already the music video has been viewed more than 20 million times. Sometimes, it takes a pop star. https://youtu.be/Dkk9gvTmCXY The vibrantly colored, surreal video features her reunion with Katy Perry along with cameo appearances from Ellen Degeneres, Ryan Reynolds, Dexter Mayfield, Laverne Cox, Karamu …
Continue Reading about Taylor Swift Tells The Haters To Calm Down →
Warriors for Women Launch New Campaign; Cast of The Handmaid’s Tale Adds Support
It's 2019, but it in many parts of the U.S. it could be 1919 again. A woman's right to make her own choices about her health and her body is under widespread attack. This year alone, 303 bills restricting abortion care have been filed in 47 states. Among those bills, 135 ban abortion in some or all circumstances. So far in 2019, nine U.S. states have passed laws of this type, and more states are considering …
Applebee’s Turns Up the Volume, Puts A Spring In Its Customers’ Steps
The marketing team at Applebee's is using pop music to interest people in its food, although it's clear that "Eating good in the neighborhood" takes more than just food. Ideally, Applebee's offers a restaurant experience that Americans from many walks of life can enjoy. Let's listen. https://youtu.be/hvpzoLd7bTU Barry White and Pat Benatar are in play here to support the decadence of fajitas smothered in …
Continue Reading about Applebee’s Turns Up the Volume, Puts A Spring In Its Customers’ Steps →
When You Are On Spotify, You’re In Your Own World
Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users—100 million of these are Spotify Premium subscribers. Music lovers of every sort rely on Spotify to play the soundtrack to their lives …
Continue Reading about When You Are On Spotify, You’re In Your Own World →
Wayne Coyne Joins Deeplocal As Experience Designer
How many times have you heard that agencies can no longer attract the best talent? If you're like me, you've heard it one too many times, which makes this story a smile-inducing moment. According to Lindsay Rittenhouse at Ad Age, The Flaming Lips frontman Wayne Coyne is joining Deeplocal as an experience designer. No, the band is not breaking up. The band is intrigued by what it can do with machines, …
Continue Reading about Wayne Coyne Joins Deeplocal As Experience Designer →
The Swoosh Gets Owned In This New Athlete-Led Takedown
It's 2019 and people are finding their voice and claiming their power, particularly women of color. It's great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors are also found in corporate America. Sometimes, that's where the illest practices are incubated and …
Continue Reading about The Swoosh Gets Owned In This New Athlete-Led Takedown →
